By Yoav Stoler, Lead AI Engineer, Cytactic
Why crisis communication breaks down
When a cyber crisis hits, every second counts – and so does every word. But let’s face it: communication is often one of the first things to fall apart. Messages are drafted on the fly, key stakeholders are left out of the loop, and updates lag behind the situation. The result? Confusion, reputational damage, and regulatory risk.
That’s why we built the Messaging Hub – to help organizations take control of their communications before chaos takes over.
What is the Messaging Hub?
The Messaging Hub is a centralized communication workspace embedded in the Cytactic platform. It gives crisis teams, execs, legal, PR, and support one place to create, access, and align on messaging – fast.
It’s built on two simple but powerful components:
- The Builder: an AI-assisted tool that helps you draft accurate, timely, and compliant messages based on real-time data, organizational context, and crisis playbooks.
- The Board: a live repository where approved messages live, so everyone stays aligned.
[Image source: 12_C- Messaging Hub Board.png]
[Image title&credit: Cytactic’s Messaging Hub Board ]
How it works
- Start with pre-built statements
Use ready-made templates built into your crisis playbooks to speed up response and avoid starting from scratch. - Generate messages with AI
Let the platform draft your disclosures, press statements, or internal updates using organizational data, historical incidents, and selected tone. - Adapt in real time
As new information comes in – threat intel, forensic updates, regulatory changes – your messages evolve. Automatically. - Keep everyone in sync
One source of truth for all messaging, whether it’s for leadership, support teams, regulators, or the press.
[Image source:C- 03_Messaging hub.png ]
[Image title&credit: Cytactic Messaging Hub ]
Why it matters
- Faster response: No more scrambling to get messages out. You’re always ready.
- Aligned teams: Everyone’s working off the same, approved messages – no contradictions, no guesswork.
- Less risk: Avoid costly misstatements, delays, or legal missteps.
- More trust: Keep your customers, partners, and stakeholders informed with accurate, transparent communication.
Be ready to speak with one voice
Crisis response isn’t just about technical fixes. It’s about trust – and trust starts with communication. The Messaging Hub gives your team the tools to respond with clarity, speed, and confidence.
