Position Overview
Cytactic is seeking a highly skilled marketing professional to lead Cytactic product marketing initiatives. In this role, you will drive the development of the Cytactic brand, while collaborating closely with the Cytactic Product team and leadership, to create and execute innovative strategies that position Cytactic as a global category leader, specifically in the US. If you are a passionate experienced executive, with hands on approach, eager to make a difference, this is for you. Join our dynamic team that values creativity and innovation and works to lead the category via innovation. You will be reporting to Cytactic CMO.
Key Responsibilities:
- Develop the Cytactic brand strategy in cyber and enterprise software, including positioning, messaging, creative themes and trends.
- Lead the development and execution of a strategic marketing plan, inspired by conversations and brainstorming with all stakeholderd and partners.
- Develop and edit various content assets: presentations, white papers, one-pagers, landing pages, press releases and webinars, maximizing Cytactic brand amplification, making sure they clearly articulates the values of our platform to customers, partners, and other stakeholders.
- Drive top-notch thought leadership and content creation, staying ahead of the curve in understanding trends, insights, the competitive landscape and developments in cyber security in general and specifically in the US cyber security domain.
- Lead go-to-market (GTM) strategies for product launches, and ensure alignment with the product and sales teams, optimizing sales collateral, presentations, and lead generation strategies.
- Lead and initiate submissions to top-notch industry conferences, awards, and recognitions on behalf of Cytactyc.
- Live and breathe current news, and come up with fresh ideas to lead towards execution.
Requirements:
- Domain expertise in cybersecurity – a must.
- Successful track record of driving marketing programs in global startups. Expertise in brand building and in establishing thought leadership programs that drive impactful results – an advantage.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Exceptional writing and storytelling skills, with a passion for copy-editing for all collateral types, and with the ability to communicate complex topics clearly and persuasively.
- Ability to work cross-functionally with product, sales, and other teams to drive business objectives.
- Data-driven mindset with strong analytical skills and a passion for optimizing marketing performance.
- Aptitude to work in an entrepreneurial, fast-paced work environment, with multiple stakeholders, implementing hands-on approach.
- Digital marketing understanding.
- Native English Speaker/near native, both verbal and written – mandatory
